5 Ways to Increase Ecommerce Sales with Instagram Marketing
With over 800 million active accounts on Instagram, it’s possible that your company already has a presence on the stage. However, obtaining an Instagram business account does not automatically mean that you’re utilizing it to its full potential.
About 75% of Instagram users take an action like shopping, searching, or telling somebody when they visit a post. All that’s needed is the perfect approach to realize that potential.
Thus, we’ve put together some of the simplest ways your ecommerce company can increase sales by optimizing your Instagram marketing efforts. Some of them can even help your company dominate across multiple social media platforms.
1. Know Your Audience
Now, this point isn’t just about Instagram especially, but can apply to pretty much all kinds of marketing in general. Before you begin with any effort, it’s crucial that you have a clear understanding of your target”profile” Go beyond only age and gender to get into more complex factors like education levels, household size, interests, or income level.
Try to be as specific as possible about what your ideal consumer likes or dislikes. Consider what factors affect their buying decisions, and what pain points they now face your products could solve.
Consider creating multiple consumer profiles to cover a few major archetypes that your brand want to engage with.
These common themes do not have to be directly related to a product.
By way of example, let’s assume a topic like travel is a common theme among your customer profiles. Including this theme on your images and use suitable hashtags to help raise your visibility among that group.
Alternatively, if your chosen demographic is very likely to enter competitions, launch one of your own may help you to get their attention.
Even just knowing how often and if your targeted audience is probably to check Instagram is extremely important. Older users usually check less often and spend less time per session while the opposite is true for younger users.
But while this makes older users harder to target, their higher median and disposable income may justify such a move. The more you know about the people you would like to appeal to, the easier it will be to tailor your plan.
2. Make It Easy to Get For Your Products
A good deal of people will rightly tell you to not be too”salesy” in your Instagram posts. But some businesses are inclined to be overly restrictive, and often end up not really selling anything. It’s important to be certain that every post you create is able to drive customers to your site.
There are several ways to do this, the most popular of which we’ve listed below.
Instagram Stories – If you have more than 10,000 followers, you can use the”swipe up” feature and link to your site or product pages. For example, swiping on the H&M Instagram Story below sends users to the H&M homepage.
Link in Your Bio – Placing a hyperlink to your website on your bio is a simple and effortless way to give Instagram users a 1-click path to your website.
Simple and effortless way to give Instagram users
Action Buttons – Action buttons are clickable buttons that may be added to your posts. These buttons, like the”Shop Now” button, allow you to tag products and add purchasing links straight to your posts. While most commonly used for shopping, you can use this feature to permit users to book tickets to an event, place a food delivery order, and many other applications also.
Book tickets to an event
If a particular product was featured on your post, then it is best to link to that product’s landing page. Your social media campaigns shouldn’t simply be meant to appeal people. They should also form the top of your sales funnel. Your posts need to be equipped with a suitable call-to-action, meant to drive new or returning customers to your site.
The important thing here is to reduce the number of steps between a possible customer visiting your Instagram article and making a purchase. It might be more effective to have your link lead straight to the shopping cart, removing another 1-2 steps in the checkout.
3.User-Generated Content and Employee Advocacy
Thinking up a steady stream of visually compelling content is not going to be easy. Especially when you’ve been at it for a while. You may begin running out of new ideas.
Fortunately, Instagram has no lack of talented shutterbugs. By inviting your followers to share their pictures and stories, you can engage your viewers with hardly any work. You may ask your followers to share their photographs of using or showcasing your products using a personalized hashtag.
Offering to feature the best ones onto your account
User-generated content doesn’t just take the workload off of you. Additionally, it results in more sales, with higher conversion rates observed when manufacturers utilized photos by consumers that featured their brands and products.
Your clients and followers aren’t the only sources of terrific content to your Instagram page. With the right tools and a little guidance, your employees can result in great brand ambassadors.
“Behind-the-scenes” shots will help humanize your brand in addition to provide the perfect opportunity to drop hints about upcoming launches. For instance, Hootsuite’s Instagram page is totally dedicated to giving its viewers an insider look at the company and everyone who works there.
The latter is especially useful at building hype about a product prior to release. So when the product finally does launch, your followers will already be aware and ready to make a purchase.
Aware and ready to make a purchase
4. Contests, Discounts, and Giveaways
This one is fairly self-explanatory. Contests tend to succeed on many social networking platforms, and Instagram is no exception. Some contests may require people to post selfies or product shots that need time and a bit of planning.
You might want to consider making it a bit of an occasion by encouraging the public to vote on their favorite entries. The benefit of this approach is that contestants can help popularize the contest and your accounts by sharing it with their friends and family.
As a general rule, the easier it is to enter a competition, the greater your engagement is very likely to be. A lot of successful contests, especially product giveaways, need only a”like” or”follow” to input. Placing the barrier to entry very low is a great way to quickly raise engagement on your articles.
Barrier to entry very low is a great way
Image Source: Lafayette College
When it comes to promos and discounts, promo codes and data should not just be left as a link on the caption – since any links in the caption of Instagram posts can’t be clicked. Instead, you can use the caption to direct people to this link on your bio. This connection can even be one which auto-applies the provided promo code also takes a user directly to checkout.
Days leading up to the sale with a countdown
5. Influencer Marketing
Last, but certainly not least, you can leverage influencers to get the most from your Instagram advertising. This can be in the shape of product reviews, shout outs, videos that are sponsored, or posts.
Influencer marketing can be amazing for your business when it comes to growing your follower base or boosting sales.
As useful as it is, launching a good influencer marketing campaign requires a lot of time and energy. However, with the appropriate tools, you can cut back on the legwork needed to get a campaign started. Beyond installation, these services can also help you monitor and adjust your campaigns on the fly.
By implementing these strategies into your current marketing efforts, you’ll have the ability to boost your engagement and conversion prices. This will let you heavily increase your ecommerce sales and take your organization to the next level.
For those who have any ideas on this list, or if you think we missed something important, go ahead and discuss it with us in the comments. We’d love to hear from you.